5 Ways to Use Your Website Images to Promote Your Website

by in Blogging, Business Websites, Marketing Your Business

Website Images on a Laptop

If you're in a service business or sell products, then you probably have photos on your website. My cousin repairs screens (the lanai kind, not the iPhone kind) and his website features a ton of pictures of his finished work, as well as multiple before and after photos of various projects he's completed. Similarly, people who create products and photograph them for sale (think Etsy or other merchants), utilize photos pretty heavily on their sites as well. The same goes for recipe bloggers, etc.

Here's a few tips for getting a little more mileage out of them.

Watermark your photos

If you're taking your own, original photos, be sure to watermark them (learn how to here before you put them up on the web. I don't mean that you need to slap your URL in bold font across the image. We're talking a super faint watermark. It doesn't even need to be noticeable at first glance.

In some niches, the watermark might drive traffic, but the watermark in my suggestion is more to prove the photo is yours should someone else decide to attempt to use it. So, you can go as faint as possible, as long as you can still tell it's there upon closer inspection. I'd even argue the less noticeable the watermark, the more likely other people will use your photos on their sites, which leads me to the next section.

Find people using your photos and request credit

The watermark from above will come in handy for this task. Take your photo and upload it into Google's reverse image search. This search will provide you with a list of any websites on the Internet that are using your photo. You then can take one of two courses of action.

You can ask them to remove your copyrighted image, or you can let them know that you'll allow them to continue using it providing you're credited for the photo by linking to the page of your website the photo is on. This method of finding your images online works whether your image is watermarked or not, but if you watermarked it, there's no way for them to argue that it's not yours.

I will caution you however not to get greedy here. I wouldn't ask for a link to your homepage or a link with any particular anchor text. I wouldn't suggest any anchor text to them at all. I'd only request a simple link to the exact page on your website where the photo resides and let them decide how to link to it.

I also wouldn't insist that the link does not contain a nofollow tag. “Natural links” come in all anchors, forms and follow/nofollow status. Some people might link the image with no anchor text. Others might use “here” for the anchor, or “credit,” while others may use your brand name. Many might be nofollowed, and some might be followed. But this will help make the followed links you do manage to get from the tactic have a much more natural flavor.

Don't post your photos directly to Facebook

I see it all the time – service people with photo galleries of their work will post those pictures to their website and then also upload the photos themselves on Facebook. I advise you add them to your website gallery and then add the link to your gallery page of the photos to Facebook.

Both ways will show off your work. However, if you post the photos directly to Facebook, any likes they accrue fall off the radar when that post heads further down the page. If you're posting a link to your gallery page, people still see the photos, but the likes accrue to the page on your website where all of your prospective customers can see the popularity of your work (and not only those surfing your Facebook page).

Additionally, if you put any stock into social signals figuring into SEO at all, it's a nice way to build some additional signals toward your website.

Post your images to Pinterest

Add your images to Pinterest with a link back to the page it appears on. Keep your description short and descriptive and don't overload it with keywords or hashtags. If you're selling physical products, this can provide sales in addition to links.

Do I think a handful of links from Pinterest have the same value as an in-content link from a reputable blog? Not at all. Do I think gaining 50,000 links from Pinterest because you have tons of awesome pins under an active account that users are obviously interested in carries some collective link weight? Yes.

And again, if you put stock in social signals, this can help you achieve some more – and also shows users on your site entering through other avenues see that your products or service results are popular on Pinterest.

Create a few irresistible & hard to duplicate guest posts

Guest posting hasn't died, but using the tactic en masse and with crappy posts has. Make your guest post offer too valuable to resist and rise above the other pitches the blog receives – and then have high standards for deciding which blogs to pitch. For service providers, this can be as simple as photographing yourself on the next gig you do.

A common example of this can be found with party planners. They'll pitch posts to event blogs that show all the photos from their latest event. This kind of post provides value and inspiration to the blog's readers while providing the party planner with the opportunity to gain a link from a good site. If you can land a larger site, it also gives you a great “as seen in” for use on your website.

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About the Author - Rae Dolan

Rae (Hoffman) Dolan aka "Sugarrae" is the CEO of PushFire, an online marketing agency specializing in SEO audit services and search engine optimized web design. A veteran affiliate marketer, some of her current projects include Custom Comet (a promotional products company) and Audrey Micah Investments.

 

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