Too Busy Teaching Others to Take Your Own Advice?

by in Inspiration

There's an old saying that “The cobbler's children go unshod.” In modern language we would say “The shoemaker's children have no shoes.” It's an odd idea but completely appropriate for those of us who consult in the same areas in which we practice.

What the saying essentially means is that often we are so busy helping other people (whether it is by way of free advice or in the form of paid consulting) that we do not follow our own advice. I talk about the importance of using different techniques to build a mailing list on an affiliate site, but I have barely touched my Aweber lightboxes on any of my sites since I set them up. I preach the importance of regular updates from your social media accounts, but I have a couple of accounts that I have not posted from in months.

Although there are many reasons that we don't take our own advice (no time to make all of the updates, a site has outlasted its usefulness and there is no Return on Investment anymore for updating it, not at the top of your priority list etc), it can also hurt our business overall.

The first obviously is that we are so busy helping other people make money that we forget we are trying to make money, too. We know that there are simple fixes we could make on our sites to generate more revenue but just can't seem to find the time to do it. But we're okay with that because we are making money in other ways and figure it is a tradeoff.

But second, and more importantly, is the example that we set. How will it look when I give a presentation about FTC disclosure but I haven't taken the time to update every one of my sites with adequate disclosure? At best I will look lazy and at worst I will look like a hypocrite.

Are you a cobbler busy helping everyone else with their shoes when your kids' shoes have holes in them and need to be fixed up or replaced? If so, here are a few strategies to get you back on track:

  • Before you publish a post on a topic, make yourself go back through your sites and actually do what you are posting about on all of them before you post.
  • Start a list of all of those things you know you should be doing but haven't made time for. Each week set aside 2 hours to focus on nothing but knocking a couple of things off of that list.
  • Have a trusted friend review your site/social media account/graphics with a critical eye and give you feedback. Chances are pretty good that many of the things they tell you are things you already know to do but have been putting off doing. The added peer pressure will help you make the changes. (I count on Eric Nagel for this!)

The good news is that you know what you are doing and what you need to do. The hard part is prioritizing to get it all done!

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About the Author - Tricia Meyer

Tricia Meyer is a mom, blogger, and affiliate who has worked from home since before she had her two daughters. She spends most of her time on her cash back and coupon site, Sunshine Rewards but also does some affiliate marketing consulting and builds niche sites about pop culture topics. You can follow her on twitter @sunshinetricia.


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