Marketing your business services or product is a full-time job. The more you do, the greater the opportunity to reach potential customers and clients. And thanks to current technology, you don’t have to stop marketing just because you’re out of the office, in transit or on a business trip.
Consider the following must-have devices for marketing your business on the go:
Smartphones are invaluable tools in the marketing world. The ability to check social media while on the go and respond to relevant developments quickly can be the difference between potential sales and missed opportunities. And such cut-throat circumstances demand the best smartphones on the market.
The iPhone 6 is perfect for staying in touch while on the go. One of the newest and fastest smartphones on the market, the iPhone 6 has an A8 chip with a 64-bit framework, making it the fastest iPhone yet. The larger retina display screen and 8-megapixel camera lets you take more vibrant photographs than ever before, which can be used to market your products and services. If you don’t have cell reception and need to make a business call, that’s no problem either. If you are near a Wi-Fi connection, the iPhone 6 can make calls using that as a signal instead of a tower.
The Apple Watch has finally hit the market. Although it has received mixed reviews due to the lack of knowledge surrounding it, the Apple Watch makes mobile marketing easier by doing everything your iPhone 6 can, but from your wrist. While your phone is the hub of all your mobile marketing strategies, your Apple Watch can make it simple to keep track of what’s going on across your social media platforms. You can send and receive messages, make calls, make payments and handle transactions quickly right from your wristwatch. If you’re at a business dinner, you don’t have to excuse yourself to the restroom to check your phone for important updates in the market. Instead, a simple glance at your wrist can tell you everything you need to know.
[Side note: My business partner Shawn Collins, secretly still resents not getting an Apple Watch for fear of it being another “Google Glass”. I know he’s completely jealous of mine, but he’s never going to admit it.]
While the smartphone keeps you connected while you’re on the go, and the Apple Watch keeps you informed even when in meetings or business dinners; a tablet can help you focus on the details when you have more time. The iPad Air 2 is thinner and sleeker than ever before. With a 9.7-inch display, you have the screen real estate to post on social media platforms like Twitter and Facebook quickly and efficiently. You also can respond to emails, receive updates and check in with your office with FaceTime.
Manage your marketing campaign with apps like Buffer, which help you plan and time your social media posts. Flow for Instagram enables iPad users to view Instagram in a much more comprehensible way since the parent app isn’t universally compatible with iPads. And Asana is a project management app that lets you create task lists, to-do lists and tools to manage your schedule.